QQQ Archives » Extras » Chocolate Survey Results. From the Q Files, a subsidiary of Evil Mad Scientist Laboratories

     Valentine's Chocolate Survey: Phase I Results

1088 people participated in Phase I of the 1995 AIR St Valentine's
chocolate survey. We would like to thank each and every one of you
- especially those who were kind enough to vote more than once.

73.27% of respondents were male; 25.42% were female; 1.03% could
not or would not reveal their gender; 0.28% claimed to be both.

AGGREGATE PREFERENCES
62.34% prefer dark chocolate, 33.37% prefer milk chocolate, 1.03%
voted for white chocolate, 1.78% were undecided.  In addition,
there was one vote each for light turkey, light beer, dark beer,
marzipan and chocolate licorice.  One person preferred the white
chocolate in the form of a bunny.  Two votes were of the X-rated
variety. The answer "yes" was given twice.

We also received one Haiku.

There was one person who reported being born on Valentine's Day,
and one person who reported being lactose intolerant and who
considers milk chocolate to be the spawn of Satan.  Seven people
pointed out that we confused sex with gender and one gave the
following reference: "Miss Manners' Guide for the Turn of the
Millenium," by Judith Martin, page 192.  One person suggested an
age factor be brought into the study, and two people recommended
we examine the gender of the chocolate, i.e. with or without nuts.

As you may have noticed, we added white chocolate into the survey
even though it was omitted from the original questionaire.  This
was suggested by a number of individuals, not all of whom voted
for white chocolate.  On the other hand, we recieved the following
comment "White chocolate is an aberrant albino abomination which
I'm glad to see you're ignoring."

The detailed results of Phase I:

FEMALES
64.34% preferred dark chocolate
31.25% went for milk
01.10% for white chocolate
01.84% split their vote in favor of a dark milk chocolate
00.64% were undecided or other

MALES
62.37% preferred dark chocolate
34.31% preferred milk chocolate
01.02% preferred white chocolate
10.2%  split for dark milk
00.64% were undecided or other

HERMAPHRODITES
66.67% went for dark chocolate
33.33% chose milk chocolate

UNKNOWN/OTHER
9.09% went for dark and milk respectively
27.27% opted for dark milk
54.44% were undecided or other

We leave it to educated readers to perform their own chi-square
tests.

Phase II of the survey is being conducted by ABC-TV's World News
Now program, and on a continuing basis via our WWW home page.
Results will be reported in a future issue of mini-AIR.